Webinars
From Innovation to Preservation and Back: How archivists can inform and protect the future of innovation
While traditional corporate archives document the past, more companies are seeing the value of capturing current stories, voices and knowledge. As brands continue to invest in innovation departments to avoid becoming the next Blockbuster, the ideas and processes of innovation teams become increasingly important to their survival. For archivists, this is a critical area to consider documenting because it is in the intersection of the past, present and future.
Join Preservica and Enwoven for a presentation with the Chief Innovation Officer of Avis Budget Group, Arthur Orduna, as we discuss:
- How archives can get support from innovation leaders
- The main components of the innovation process
- Types of valuable content archives should be collecting
Speakers:
Arthur Orduna, Chief Innovation Officer of Avis Budget Group
Mark DeMitchell, Marketing Director at Enwoven
Michael Hope, VP Marketing at Preservica