Leveraging Legacy Historical Records to Create Organizational Value
In this article from Information Management — An ARMA International Publication, William W.LeFevre, Corporate Records Manager at Fiat Chrysler Automobiles US LLC discusses the business value of “historical” records to the company and the brand, including the role of the records managers, archivist and information professional in supporting and enabling marketing/communications and other departments to tell the brand story. With a special focus on the the role of Fords new archivist, Ted Ryan previously archivist at the Coca Cola Company.
“Many organizations, including Ford and Coca Cola, have employed historians and authors to tell their corporate stories as a way to promote their brands. Information professionals have an opportunity to step into this role, working with other stakeholders to appraise their organizations’ historical materials for marketing and other potential users.”