Knowledge centre

Active digital preservation of brand and marketing assets

Ensuring accessibility and authenticity of digital brand assets over successive technology cycles and custodians requires a different approach to traditional backup, archiving, storage or DAM systems.

Preservica’s active preservation platform has been designed from the ground-up to tackle the unique challenges of protecting digital assets over decades. This means ensuring information is securely stored, immediately accessible, trustworthy, and automatically transformed into formats that can be read and used by future applications