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158-year-old Bacardi selects Preservica to protect its digital legacy for future generations

Bacardi, the world’s largest privately held spirits company, will use Preservica to safeguard the company legacy of more than 158 years and ensure it is available for future generations.

November 9, 2020

Boston, MA and Oxford, UK, November 10, 2020 -- Preservica, the market leader in active digital preservation, has been selected by Bacardi, the world’s largest privately held spirits company, to help safeguard the company legacy of more than 158 years and ensure it is available for future generations.

Bacardi will use the Preservica platform to preserve digital assets and corporate records, including advertising campaigns, major business strategies as well as digitized historical collections. The digital preservation initiative aligns with Bacardi efforts to continuously modernize ways of working and leverage technology while protecting its heritage.

Global Heritage Manager Jacqui Seargeant oversees collections across Bacardi (Photo Credit Bacardi)

A growing inventory of digital materials from the past 20 years, prompted Bacardi to find a preservation platform to future-proof and protect unique digital assets. Also of importance, was to find an online tool that allowed secure access for teams across the company to easily and safely contribute critical records. The benefit to move to digital was even more prevalent during lockdowns caused by COVID-19. As Bacardi offices, including the four archives sites across the globe, closed their doors for safety reasons, the Bacardi Archives team relied on digital access to keep up with requests for stories, images and other content used regularly by brand and business teams.

As a family-owned company for seven generations, Bacardi takes great pride in protecting its unique stories and moments in time that have propelled, and tested, the company’s ability to persevere and succeed. Moments like 2020, a year filled with unexpected change, where Bacardi quickly adapted to protect its people and its business. The company’s response to COVID-19, including support for the community, how it adapted workplaces for a new better, and pivots of business strategies such as moves to e-commerce and virtual formats, will be documented in the new Preservica platform. Similar to Prohibition, its role in cocktail culture, and even forced exile from the original homeland of Bacardi, 2020 will be a moment in time that future generations will research and be inspired by.

Historic French brands are managed by the archive team in France (Photo credit Bacardi)

“Heritage is at the heart of our company culture, our brands, and our products at Bacardi. Every item in our collections tells a unique story and brings to life the heritage of a brand, the spirits industry, and even cultural moments in time,” says Jacqui Seargeant, Global Heritage Manager at Bacardi. “With Preservica, we are digitally transforming the way we preserve stories, in real time, to inspire future generations and to protect the legacy of our brands and company.”

The agreement with Preservica will extend across all company archives which includes collections for the world’s most awarded rum, BACARDÍ and archives of the Bacardí family; the most awarded Blended Scotch Whisky DEWAR’S; BOMBAY SAPPHIRE gin which is still produced in the original Carterhead stills from the 1830s; the 157-year-old MARTINI & ROSSI vermouths and sparkling wines; the 500-year-old BÉNÉDICTINE liqueur with a recipe invented in the 16th century by monks; and many others, including newer brands like GREY GOOSE vodka which is in the earlier stages of building an archive. More than 60,000 physical items are preserved across the combined archives with new items, in particular digital ones, added every year.

The Bacardi Archive preserves ads from Prohibition Era (Photo credit Bacardi)

Mike Quinn, CEO of Preservica added,

“We’re delighted to welcome Bacardi to the Preservica family as we work to safeguard its rich and diverse brand heritage and corporate records. They join a growing number of major global corporations using Preservica to leverage their unique heritage, brand and business assets for strategic advantage.”

Unlike simply storing assets in the cloud or using a traditional DAM system, Preservica’s active preservation platform is designed from the ground-up to tackle the unique challenges of protecting digital assets over decades. This means ensuring digital content is securely stored, always accessible, trustworthy, and automatically transformed into formats that can be read and used without needing the original application.

Digital Fragility: Analyst firm Forrester has recently highlighted the strategic value of corporate and brand memory and the risks to digital assets if not properly preserved or managed. Download a free copy of the Forrester report “Digital Fragility the ticking time bomb within enterprises.”

The Martini Archive in Pessione Italy (Photo credit Bacardi)

About Bacardi Limited Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 158 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit or follow us on Twitter, LinkedIn or Instagram.

About Preservica

Preservica is changing the way organizations around the world protect and future-proof critical long-term digital information. Available in the cloud (SaaS) or on premise, the award-winning active digital preservation software has been designed from the ground-up to tackle the unique challenges of ensuring that digital information remains accessible and trustworthy over decades.

It is a proven solution trusted by a growing number of businesses, archives, libraries, museums and government organizations around the world - including HSBC, The Associated Press, Unilever, Transport for London (TfL), Pernod Ricard, the World Bank, Amnesty International, 23 US state archives including Texas, California, and Massachusetts, Yale University, and the European Commission – to name a few.

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