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Celebrating the Stories Behind #WhatDoYouPreserve 2024

November 21, 2024

This October, Preservica’s #WhatDoYouPreserve campaign returned to celebrate #ArchivesMonth, showcasing incredible contributions from archivists and organizations committed to preserving our shared digital heritage.

This year’s standout stories included Iceland Foods’ nostalgic look at Britain’s evolving kitchen culture, showcasing how it introduced the microwave as the “air fryer” of its time. By preserving these artifacts, Iceland is not only safeguarding corporate history but also documenting the broader shifts in food trends and technology. Another highlight was the National Theatre’s dedication to preserving the fragility of digital content, with initiatives like web captures of the Black Plays Archive, ensuring the longevity of both technical archives and the cultural narratives they represent.

Preserving our past is about more than just keeping records; it’s about protecting the stories, artifacts, and insights that shape our future. Through campaigns like #WhatDoYouPreserve, we aim to amplify the importance of Active Digital Preservation™ and celebrate the innovators leading the way.

A Look at the Highlights:

Preservica’s #WhatDoYouPreserve social media campaign invited participants to highlight important collections or individual items at their repository. A few notable contributions to the popular campaign include:

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These stories are just a glimpse into the remarkable work being done across industries and around the world to protect digital assets for the future. Are you digitally preserving yet? It’s easy and FREE to get started. Click here to start preserving your most important digital content today.