Making the Case: Getting the support of the CMO for a digital corporate archive

This webinar is the second in a four part series focused on exploring strategies and digital preservation techniques used by business and corporate archives as they adapt to meet the challenges of digital transformation and evolving electronic record keeping practices and systems.

The role of the Corporate Archive in protecting the long-term value of digital brand & marketing assets, with guest speaker: Michel Koch, ex-CMO Time Inc.

Ensuring digital assets are easy to access and re-useable over the long-term has become an essential part of modern brand asset management. It’s enabling CMOs and marketing teams to maximize asset ROI, drive brand and product innovation, maintain brand continuity and protect IPR.

This webinar explores how forward-thinking corporate and business archivists are gaining the support of the CMO for establishing a digital preservation system that ensures accessibility and re-use of digital brand assets over successive technology cycles and custodians.

Michel also discusses how to elevate and position the role of the corporate archive in order to appeal to the modern digital brand and marketing function.

Speakers

Michel Koch, ex-CMO Time Inc.

Michael Hope, Marketing Director, Preservica